Bialetti & Chef Fabio Viviani Enter a Second Partnership Year With the Launch of Viviani’s Signature Aeternum Pan

RANCHO CUCAMONGA, Calif. and CHICAGO (March 10, 2012)– In 2011, Bialetti, Italy’s #1 cookware brand, and Chef Fabio Viviani, America’s “Favorite” Italian chef, introduced the Aeternum white ceramic non-stick cookware line nationwide. With the growth of Aeternum’s popularity and Viviani’s enthusiasm for its amazing cooking capabilities, the two collaborated to create Chef Fabio Viviani’s Signature Bialetti Aeternum Everyday Pan. The pan will debut at the 2012 International Home and Housewares Show in Chicago.



Viviani’s Signature Bialetti Aeternum Everyday Pan is a 10-inch “chef pan” featuring dual handles, Bialetti’sinnovative white ceramic non-stick interior and an extra thick aluminum base—two important features that Viviani has touted makes the Aeternum ideal to brown and crisp foods to perfection.



“Fabio has demonstrated how limitless the Aeternum is in the kitchen,” said Brett Bradshaw, president, Bradshaw International. “He sears fish, braises meats, sautés and even makes the perfect risotto. Fabio has shown us that the Aeternum is the ‘go-to’ pan… the “everyday pan” you can use for just about anything, so it is a natural next step to launch his own signature pan.”



Born and raised in Italy, Viviani grew up using Bialetti’s Moka Express stovetop coffee maker and has been an avid user of Aeternum. He is also often featured using Bialetti on TV appearances, including his Hit Yahoo TV Series Chow Caio!



“If you’ve had a chance to see me on TV or in person over the last year, then you’ll recognize that red and white sauté pan on my stove top,” said Chef Fabio Viviani, Bialetti spokesperson, best known as America’s “favorite” Italian Chef (Bravo series Top Chef), and Los Angeles restaurant entrepreneur. “I love using it because it’s so easy for any cook… beginner or expert… to use for almost any dish. And, best of all, once you’ve finished cooking, just clean it with a damp towel and it’s ready for the next recipe.”



Chef Fabio Viviani’s Aeternum Everyday Pan is also PFOA free and its non-stick coating is applied at a low temperature, leading to a lower emission of C02 into the atmosphere. The pan heats up quickly requiring less energy, and clean-up is so easy that less soap and water is required, making the pan another “green” option within the Aeternum cookware line.



Chef Fabio Viviani’s signature Bialetti Aeternum Everyday Pan will be available Spring 2012 exclusively at Bed, Bath and Beyond for an MSRP of $49.99. The Aeternum cookware line is currently available in 8”, 10” and 12” sauté pans, a 2-quart saucepan with glass lid, a 12” deep sauté pan with glass lid, and an 8 piece set at a suggested retail price of $19.99 – $159.99, available at Bed, Bath and Beyond, Amazon.com, bialettishop.com and other gourmet retailers nationwide.



For more information about Bialetti and its products, please visit www.bialetti.com or find us on Facebook at www.facebook.com/bialettiusa.