Bialetti Expands Its #1 Selling Aeternum Cookware Line

Stir Fry & Griddle Join the Aeternum Collection

RANCHO CUCAMONGA, Calif. and CHICAGO (March 10, 2012) – Bialetti, the leading Italian coffee and cookware brand known for its forward thinking in both innovation and style —today announced it has expanded its white ceramic non-stick cookware line to include an 11” Stir Fry and 10” Griddle, adding to the Aeternum’s collection of 8”, 10” and 12” sauté pans, a 2-quart saucepan with glass lid, a 12” deep sauté pan with glass lid and 8-Piece Set.

Bialetti’s Aeternum Cookware incorporates its innovative white

ceramic technology with its iconic Italian style. The highly

advanced and easy-to-clean coating paired with the heavy-

weight aluminum provides excellent thermal properties and

even heat distribution, so food is cooked to perfection every time, making the Aeternum a dream to use.

The Aeternum provides a solution for consumers wanting a healthier, “greener” choice in cookware. The Aeternum line is PFOA free, and its non-stick coating is applied at a low temperature, leading to a lower emission of C02 into the atmosphere.

The Aeternum cookware line is available with a soft-touch handle and a red exterior with a suggested retail price of $19.99 – $159.99 at Bed, Bath and Beyond, and gourmet retailers nationwide.

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