Bialetti’s #1 Selling Aeternum Cookware Line Introduces Bakeware Collection Just in Time for Holiday Baking Season

New Eco-Friendly Bakeware Features Aeternum’s Distinct White Ceramic Non-Stick Interior

RANCHO CUCAMONGA, Calif. (July 8, 2013) – Bialetti, the leading Italian coffee
and cookware brand, today introduced its Aeternum Bakeware collection, an
extension of its #1 selling Aeternum cookware line, which features the brand’s
innovative white ceramic non-stick technology.

Bialetti Aeternum Bakeware will arrive in time for the holiday baking season of
spiced cake, sugar cookies and everything else in between. Each bakeware
piece features a heavy-gauge, aluminized steel construction and a red, hightemp,
non-stick exterior for easy cleanup. The bakeware interior incorporates the
Aeternum’s innovative white ceramic non-stick coating for easy release and
better browning than traditional nonstick.

“Our white ceramic non-stick coating has proved to be successful in cookware,
so it was an easy decision to extend it to bakeware,” said Jason Vaske, Sr.
Product Manager, Bradshaw International. “The Aeternum Bakeware collection is
a must have for holiday season. The ceramic coating is great for browning and
release. And the bright red exterior make these products ideal to go from oven to

Bialetti Aeternum provides a “greener” choice in cookware and bakeware. It is
PFOA free and PTFE free.

The Bialetti Aeternum Bakeware collection is currently available at Bed, Bath and
Beyond with the following MSRPs: 9” round cake pan at $19.99; 13” x 9” Oblong
Cake Pan at $24.99; 17” x 11” Large Cookie Sheet at $24.99; 9” x 5” Loaf Pan at
$19.99; and a 12-Cup Muffin Pan at $29.99.
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