Bialetti’s #1 Selling Aeternum Cookware Line Introduces Bakeware Collection

New Eco-Friendly Bakeware Features Aeternum’s Distinct White Ceramic Non-Stick Interior

RANCHO CUCAMONGA, Calif. (March, 2014) – Bialetti, the leading Italian coffee and cookware brand, introduces its Aeternum Bakeware collection, an extension of its #1 selling Aeternum cookware line, which features the brand’s innovative white ceramic non-stick technology.

The Bialetti Aeternum Bakeware collection features a heavy-gauge, aluminized steel construction and a red, high-temp, non-stick exterior for easy cleanup. The bakeware interior incorporates the Aeternum’s innovative white ceramic non-stick coating for easy release and better browning than traditional nonstick.

“Our white ceramic non-stick coating has proved to be successful in cookware, so it was an easy decision to extend it to bakeware,” said Jason Vaske, Sr. Product Manager, Bradshaw International. “The Aeternum Bakeware collection is a must have for anyone who loves to bake. The ceramic coating is great for browning and release. And the bright red exterior make these products ideal to go from oven to table.”

Bialetti Aeternum provides a “greener” choice in cookware and bakeware. It is PFOA free and PTFE free.

The Bialetti Aeternum Bakeware collection is currently available at Bed, Bath & Beyond and includes a 9” round cake pan at $19.99; 13” x 9” oblong cake pan at $24.99; 17” x 11” large cookie sheet at $24.99; 9” x 5” loaf pan at $19.99; and a 12-cup muffin pan at $29.99.

For more information about Bialetti and its products, please visit www.bialetti.com or find us on Facebook at www.facebook.com/bialettiusa.