Bradshaw International Signs North America Distribution & Licensing Agreement With Italian Cookware & Coffee Maker Brand Bialetti
Bradshaw will Hold North American Licensing For Next 25 Years
RANCHO CUCAMONGA, Calif. (April 9, 2014) – Bradshaw International, a premier marketer of housewares in the U.S., today announced that it has reached an agreement with Bialetti spa (www.bialetti.it), the leading Italian coffee maker and cookware company as the brand’s North American partner.
The partnership provides a 25-year license agreement for Bialetti Aeternum cookware, bakeware and kitchenware. Details of the plan also include an exclusive product distribution agreement for all coffee products including stovetop coffee makers, single-serve espresso machines and tea accessories.
“Our agreement lays the foundation for further growth of the Bialetti and Aeternum brands in the U.S. and Canada,” said Brett Bradshaw, President, Bradshaw International. “We’ve positioned Bradshaw for steady growth and this new 25-year agreement allows us to invest in the brand over the long term. In addition, the agreement exemplifies Bradshaw’s commitment to the cookware and coffee categories in a significant way. Through this collaborative partnership, both companies can now leverage their shared resources in the areas of product development, sourcing and quality control. And together we look to strategically strengthen our marketing and sales efforts for the brand in North America.”
“As the second largest cookware brand in Europe and the #1 stovetop coffee brand worldwide, Bialetti offers a unique position in a very crowded U.S. marketplace,” added Bradshaw. “U.S. consumers are attracted to the Italian lifestyle, culture and food. The Italian heritage and iconic l’Omino character are known and respected throughout the industry, gaining distribution at major U.S. retailers.”
Bradshaw International also announced the promotions of Naddia Prandelli to Vice President of Sales and Marketing and Jason Vaske to Director of Marketing for the Bialetti Brand Division. Prandelli years of industry experience having served as Export Manager for Bialetti in Italy before joining Bradshaw International in 2011 as Sales Director, Specialty Division. Vaske, who was previously Senior Product Manager for the Bialetti brand will oversee all product development and marketing efforts. The Bialetti sales and marketing team, under Bradshaw International, will grow its product management team to help create more innovative new products and increase the product portfolio.