Bialetti Announces Launch Of Its Iconic Moka Express In Bright Colors Of Orange, Blue, Purple & Red

Rancho Cucamonga, Calif. (March, 2014) – Bialetti (www.bialetti.com), the leading Italian cookware and coffee maker company known for its forward thinking in both innovation and style, announced the launch of its iconic Moka Express Stovetop coffee maker in bright colors of orange, blue, purple and red.

“Bialetti’s original Moka Express is world-famous and truly loved by its dedicated users,” said Jason Vaske, Senior Product Manager, Bradshaw International. “The Moka, best known for its iconic Italian design, brews real, Italian stovetop coffee and is a staple in almost every home in Italy. Our U.S. consumers have expressed interest in colors typically only available in Italy, so we are excited to offer the Moka in four new bright colors that are sure to perk up any kitchen.”

Coffee drinkers have made note of the Moka’s ability to recreate their favorite caffeinated beverages. The unique aluminum stovetop coffee maker is the number one coffee maker in the world with over 200 million units sold. Created in 1933 by Alfonso Bialetti, the Moka Express can be found in nearly 90 percent of Italian households. In 2008, the original Moka Express was included as a masterpiece of modern art in the Museum of Modern Art (MOMA), New York, Department of Architecture and Design.

The Moka Express couldn’t be simpler to use. Fill the lower chamber with water and fill the filter with your favorite espresso grind. Ensure the top is tightly screwed on the base, and place on medium heat. After 4-5 minutes, the coffee is done and ready to enjoy.

Featuring Bialetti’s trademark figure, L’Omino, the little man with the moustache, the Moka Express has become a trusted symbol of Italian quality. Available in the 6-cup size, the new color Mokas have an MSRP of $39.99 and are currently available at Bed Bath & Beyond, bedbathandbeyond.com and www.bialetti.com.

For more information about Bialetti and its products, please visit www.bialetti.com or find us on Facebook at www.facebook.com/bialettiusa.