BIALETTI INTRODUCES “AROMA CLASSICO” COFFEE, IDEAL FOR MOKA EXPRESS STOVETOP COFFEE MAKERS
Rancho Cucamonga, Calif. (January 21, 2015) – Bialetti (www.bialetti.com), the internationally leading Italian stovetop coffee maker brand recently introduced the latest member of its Italian coffee collection, the “Aroma Classico” coffee, made with coffee beans ground ideal for use with the Moka Express stovetop coffee maker.
“One of the most frequently asked questions among Bialetti coffee product users is ’What coffee is best to use to in my Moka?’,” said Jason Vaske, Director of Marketing for Bialetti at Bradshaw International. “To eliminate the guess work of the type of coffee and grind, we’ve introduced Aroma Classico, ground for optimal coffee extraction when used with Bialetti’s stovetop makers, such as Bialetti’s Original Moka Express.”
“For optimum results, the proper way to use Aroma Classico with the Moka Express or any of our stovetop coffee makers is to loosely add and not tamp the grounds as it affects the airflow of the water to the top chamber,” said Vaske.
The Aroma Classico is a strong full-bodied blend. The classic Italian roast is comprised of 70 percent Arabica, a homogenous mix of natural Brazilian Arabica and washed Arabica from Guatemala, which gives the blend an aromatic, intense and full-bodied base, with chocolately notes; and 30 percent Robusta, mainly from India and Vietnam, to give this coffee body and intensity.
The Aroma Classico is available in an 8.8 oz aluminum can for a MSRP of $12.99 at www.bialetti.com. For more information about Bialetti and its products, please visit www.bialetti.com or find us on Facebook at www.facebook.com/bialettiusa.
Bialetti is an Italian brand of stovetop coffee makers and cookware products that’s bringing a unique combination of current yet accessible Italian design and quality at every price point. Headquarted in Coccaglio, Italy, Bialetti puts a face on the modern Italian’s unique approach to life, with a passion for all things good – style & design, food, friends, family and relaxation. Founded in 1933, Bialetti first came to market in Europe as the creator of the “Moka Express.” Today, the company offers an Italian-inspired line of cookware, kitchen tools and gadgets, as well as its wide-range of stovetop coffee makers.
Bradshaw International, based in Rancho Cucamonga, Calif., is a leading marketer of kitchenware products and is the distributor for Bialetti USA.