BIALETTI INTRODUCES NEW LINE OF NONSTICK COOKWARE WITH AN ARTISAN TWIST

Rancho Cucamonga, Calif. (January 21, 2015) – Bialetti (www.bialetti.com), the leading Italian cookware and coffee maker company known for its forward thinking in both innovation and style, introduced today the TerraCotta X-TRA line of cookware.

“We are always looking for new ways to bring to market products with style and a twist of innovation,” said Jason Vaske, Director of Marketing - Bialetti, Bradshaw International. “The inspiration behind TerraCotta X-TRA was to introduce an earthy and healthy cookware line that ties together the feeling of old world slow cooking but with advanced new world technology. We colorized our metal utensil-safe X-TRA nonstick coating to emulate clay. Then we combined the clay-like interior with a rich brown exterior and a brushed, oven-safe stainless steel handle creating a rustic artisan line of nonstick cookware.”

Oven-safe to 400º F, Bialetti TerraCotta X-TRA is durable, easy to clean and offers a thick, aluminum base for even heat distribution. The line features a 3-layer metal utensil safe PFOA-free nonstick interior, and a brushed stainless steel handle.

With Bialetti’s lifetime guarantee, TerraCotta X-TRA is available in open stock pieces, including: 8”, 10” and 12” sauté pans; 5 quart dutch oven; 11” deep sauté; and a 2-quart sauce pan for an MSRP of $24.99-59.99. There is also a 10-piece set available for an MSRP of $199.99.

Bialetti TerraCotta X-TRA will be available April 1, 2015 at www.bialetti.com. For more information about Bialetti and its products, please visit www.bialetti.com or find us on Facebook at www.facebook.com/bialettiusa.

About Bialetti
Bialetti is an Italian brand of stovetop coffee makers and cookware products that’s bringing a unique combination of current yet accessible Italian design and quality at every price point. Headquarted in Coccaglio, Italy, Bialetti puts a face on the modern Italian’s unique approach to life, with a passion for all things good – style & design, food, friends, family and relaxation. Founded in 1919, Bialetti is most recognized for the “Moka Express” stovetop coffee maker. Today, the company offers an Italian-inspired line of cookware, kitchen tools and gadgets, as well as its wide-range of stovetop coffee makers.

Bradshaw International, based in Rancho Cucamonga, Calif., is a leading marketer of kitchenware products and is the distributor for Bialetti USA.

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