BIALETTI SHINES BLUE LIGHT ON AUTISM AWARENESS WITH NEW ILLUMINATE BLUE SAUTÉ PAN BENEFITING AUTISM SPEAKS
Bringing Light to Autism Awareness, Bialetti Will Donate Ten Percent of its “Illuminate Blue” Sales to the Cause
Rancho Cucamonga, Calif. (April 28, 2015) – Bialetti (www.bialetti.com), the leading Italian cookware and coffee maker company known for its forward thinking in both innovation and style, today announced that the company is shining a blue light on autism awareness by launching its Illuminate Blue ceramic non-stick sauté pan with 10% of all sales—or a minimum donation of $25,000—benefiting Autism Speaks, the world’s leading autism science and advocacy organization.
“As the fastest-growing developmental disorder in the U.S. and with no known cause or cure, it’s important for us to support research and advocacy for Autism, which is why we are thrilled to dedicate the Illuminate Blue to Autism Speaks,” said Jason Vaske, Director of Marketing.
Bialetti Illuminate Blue incorporates Bialetti’s innovative white, ceramic technology with its iconic style. It’s easy-to-clean coating paired with a heavyweight aluminum base provides excellent thermal properties and even heat distribution so foods are cooked to perfection every time.
Illuminate Blue’s nonstick coating is non-toxic by being PTFE-free and PFOA-free. And its eco-friendly as the coating is applied at a low temperature, leading to a lower emission of CO2 into the atmosphere. In addition, the pan heats up quickly requiring less energy. Plus cleanup is so easy that less soap & water are required, making the Illuminate Blue a “greener” choice that supports a great cause.
Bialetti Illuminate 10” sauté pans were created to bring light and funds to worthy causes and the charities that support them. In addition to Illuminate Blue supporting Autism Speaks®, also available are Illuminate Pink, supporting the National Breast Cancer Foundation; and Illuminate Yellow, supporting clean water projects. For more information about Bialetti and its products, please visit www.bialetti.com or find us on Facebook at www.facebook.com/bialettiusa.
Autism is a general term used to describe a group of complex developmental brain disorders – autism spectrum disorders – caused by a combination of genes and environmental influences. These disorders are characterized, in varying degrees, by communication difficulties, social and behavioral challenges, and repetitive behaviors. An estimated 1 in 68 children in the U.S. is on the autism spectrum.
About Autism Speaks®
Autism Speaks is the world’s leading autism science and advocacy organization. It is dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Autism Speaks was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Mr. Wright is the former vice chairman of General Electric and chief executive officer of NBC and NBC Universal. Since its inception, Autism Speaks has committed more than $525 million to its mission, the majority in science and medical research. Each year Walk Now for Autism Speaks events are held in more than 100 cities across North America. On the global front, Autism Speaks has established partnerships in more than 60 countries on five continents to foster international research, services and awareness. To learn more about Autism Speaks, please visit AutismSpeaks.org.
Bialetti is an Italian brand of stovetop coffee makers and cookware products that’s bringing a unique combination of current yet accessible Italian design and quality at every price point. Headquarted in Coccaglio, Italy, Bialetti puts a face on the modern Italian’s unique approach to life, with a passion for all things good – style & design, food, friends, family and relaxation. Founded in 1919, Bialetti is most recognized for the “Moka Express” stovetop coffee maker. Today, the company offers an Italian-inspired line of cookware, kitchen tools and gadgets, as well as its wide-range of stovetop coffee makers.
Bradshaw International, based in Rancho Cucamonga, Calif., is a leading marketer of kitchenware products and is the distributor for Bialetti USA.
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