From the Moka to the new espresso machines
From Carosello to our launch on the Stock Market
Our story is all-Italian and goes back more than a century,
a tale of intuitions and successful encounters, creativity and inspiration,
with our eyes fixed on the future and a passion for coffee.
Come with us as we relive the key moments of a journey... with a mustache.
The birth of Bialetti
In a small hamlet of Omegna (Verbania), Crusinallo, Alfonso Bialetti opened a workshop for the manufacture of aluminum semi-finished products. The company grew quickly to become Alfonso Bialetti & Co. A foundry in Conchiglia: a workshop for the study, design and creation of finished, ready-to-sell products.
The Moka is launched
Alfonso Bialetti comes up with the brilliant idea of Moka Express: this would revolutionize the way of making coffee at home, staying with generations of Italians as they wake up, leading to the company becoming one of the main Italian producers, thanks also to the ambitious determination of his son Renato. The name? It comes from the city of Mokha in Yemen, one of the leading and most famous production areas of coffee worldwide.
The mustachioed Man first appears
The reputation of the Bialetti brand was becoming established. This was also thanks to advertising during the breaks of TV program Carosello, and communication campaigns based on the image of, l’Omino con i baffi, the Mustachioed Man. A pencil drawing by Paul Campani, this was to become the symbol of the company and is still today featured on the brand logo of Gruppo Bialetti Industrie, as well as being used on Bialetti brand products. The slogan “Oh, yes, yes... it seems easy (to make good coffee)!” became a catchphrase.
Rondine takes over Bialetti
Dedicated to quality and constantly innovative spirit: having taken different paths, Bialetti and Rondine are, however, linked by these two elements. This led the current Chairman, Francesco Ranzoni, to purchase (from Faema) the entire capital stock of Alfonso Bialetti & Co. Five years later, Rondine and Alfonso Bialetti & Co. merged.
The Retail project is created
Taking the quality, style and design of the Bialetti range directly to the customers: this is the reasoning behind the Bialetti Store project, with the opening of the first single-brand retail stores.
The launch on the stock market
A historic and meaningful date for us: on 27 July, Bialetti Industrie became a company listed on the online stock market of the Italian Stock Exchange.
Bialetti launches the Espresso System
The long and precise experience of Bialetti coffee embraces the challenge of espresso machines. With I Caffe d’Italia capsules, a sensorial journey began through the excellence of Italian espresso coffee, highlighting the differences in habits and tastes from North to South.
Tradition is reinvented:
here is the Moka Induction
Rooted in tradition, with an eye to the future: hard work and commitment from the Bialetti Research and Development department brings the classic Moka to the electric hotplate, glass-ceramic hobs and induction cooktops. This is thanks to a combination of materials: the aluminum lid and coffee collector are paired with a stainless steel heating vessel and funnel. A winning combination!
A source of Joy with Gioia
(also for the environment)
The Bialetti espresso machine range is enhanced by the arrival of Gioia. Ultra-compact (less than 34cm in depth) and smart, it brings the taste of true Italian espresso coffee into Italians’ kitchens. And it’s also eco-friendly: capsules are, indeed, in recyclable aluminum.
THE BIALETTI COFFEE FOR MOKA LOVERS
Inspired by a genuine passion and in-depth knowledge of the product, Perfetto Moka has been created to become the Bialetti coffee for Moka lovers. The grinding process is designed and calibrated for Moka use. Luca Argentero is the elected brand ambassador.
A few months later, in April 2022, Perfetto Moka Bialetti is voted Product of the Year. This is an important title for us but, above all, an important guarantee of quality and expertise for our customers. In fact, it is based on one of the largest market research surveys based exclusively on customer feedback, rewarding and promoting innovation and relative satisfaction levels.
"Research survey carried out by IRI among 12,000 customers, regarding a selection of products sold in Italy.prodottodellanno.it category: Coffee"