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A Century of Coffee Innovation
Since 1919, Bialetti has transformed the way we experience coffee.
From inventing the iconic Moka Express to crafting perfectly roasted blends for every cup,
we’ve brought Italian heritage and flavor to homes across the globe—including yours.
Discover the history behind one of the world’s most beloved coffee brands.
1919
The birth of Bialetti
In a small hamlet of Omegna (Verbania), Crusinallo, Alfonso Bialetti opened a workshop for the manufacture of aluminum semi-finished products. The company grew quickly to become Alfonso Bialetti & Co. A foundry in Conchiglia: a workshop for the study, design and creation of finished, ready-to-sell products.
1933
The Moka is launched
Alfonso Bialetti comes up with the brilliant idea of Moka Express: this would revolutionize the way of making coffee at home, staying with generations of Italians as they wake up, leading to the company becoming one of the main Italian producers, thanks also to the ambitious determination of his son Renato. The name? It comes from the city of Mokha in Yemen, one of the leading and most famous production areas of coffee worldwide.
1958
The mustachioed Man first appears
The reputation of the Bialetti brand was becoming established. This was also thanks to advertising during the breaks of TV program Carosello, and communication campaigns based on the image of, l’Omino con i baffi, the Mustachioed Man. A pencil drawing by Paul Campani, this was to become the symbol of the company and is still today featured on the brand logo of Gruppo Bialetti Industrie, as well as being used on Bialetti brand products. The slogan “Oh, yes, yes... it seems easy (to make good coffee)!” became a catchphrase.
2006
The Retail project is created
Taking the quality, style and design of the Bialetti range directly to the customers: this is the reasoning behind the Bialetti Store project, with the opening of the first single-brand retail stores.
2014
Tradition is reinvented:
here is the Moka Induction
Rooted in tradition, with an eye to the future: hard work and commitment from the Bialetti Research and Development department brings the classic Moka to the electric hotplate, glass-ceramic hobs and induction cooktops. This is thanks to a combination of materials: the aluminum lid and coffee collector are paired with a stainless steel heating vessel and funnel. A winning combination!
2021
Perfetto Moka:
the Bialetti coffee for Moka lovers
Inspired by a genuine passion and in-depth knowledge of the product, Perfetto Moka has been created to become the Bialetti coffee for Moka lovers. The grinding process is designed and calibrated for Moka use. Luca Argentero is the elected brand ambassador.
2022
Perfetto Moka Named
Product of the Year
Perfetto Moka, Bialetti’s premium ground coffee designed for stovetop espresso, was voted Product of the Year in the coffee category just months after its launch. Praised for its rich flavor, creamy body, and aromatic intensity, it reflects over a century of Italian coffee expertise. Crafted through slow, precise roasting and a moka-specific grind, Perfetto Moka delivers a full-bodied cup true to Italy’s coffee tradition. Available in blends like Classico, Intenso, Delicato, and Chocolate, each pack is sealed to preserve freshness and optimized for moka pot brewing. This award highlights Bialetti’s leadership in Italian coffee innovation and reinforces its growing presence in the U.S. market.
2023
Celebrating 90 Years:
Bialetti Exclusive Line Debuts
Inspired by a genuine passion and in-depth knowledge of the product, Perfetto Moka has been created to become the Bialetti coffee for Moka lovers. The grinding process is designed and calibrated for Moka use. Luca Argentero is the elected brand ambassador.
