BIALETTI INTRODUCES THE EXECUTIVE COLLECTION; COOKWARE FEATURING NANOTEC™ NONSTICK COATING

Bialetti’s New Executive Collection Features Extra Durable Nanotec-Infused Coating for Sapphire and Triply Lines

Rancho Cucamonga, Calif. (March 6, 2015) – Bialetti (www.bialetti.com), the leading Italian cookware and coffee maker company known for its forward thinking in both innovation and style, introduced today the Executive Collection cookware line, which features an extra durable Nanotec™ infused nonstick interior that is safe for use with metal utensils in two lines: Sapphire and Triply Elite.

“Our Nanotec™ infused nonstick is the highest quality utensil-safe coating available,” said Jason Vaske, Director of Marketing - Bradshaw International. “Since the innovation of nonstick some sixty years ago, the industry’s focus has been on how to make it better and more durable, and that next evolution is Nanotec. It offers maximum durability by using a breakthrough nanotechnology, which is a new way to reinforce nonstick. It hardens the coating at a molecular level, therefore reinforcing it to improve scratch resistance while maintaining an excellent release function for the life of the product.”

The Bialetti Executive Collection’s Sapphire and Triply lines both include the ultra-durable Nanotec-infused nonstick coating for better performance. Sapphire is hard-anodized aluminum construction with a thick base for superior cooking and a dishwasher-safe exterior. The Sapphire cookware line is for use with all cook tops including induction. It also features a riveted brushed stainless steel handle and is oven safe to 400º F. The Sapphire line will include a 8”, 10” and 12” sauté pans as well as a 6qt Dutch oven, an 11” deep sauté pan, a 2qt sauce pan; and a 10-piece set for an MSRP of $34.99 – $299.99.

Triply is stainless construction featuring a riveted, brushed stainless steel handle and polished exterior. The Triply cookware line is for use with all cook tops including induction. It is dishwasher-safe and oven-safe up to 400º F; and will include an 8”, 10” and 12” sauté pans, a 5.5 qt dutch oven, 2 qt sauce pan and a 10-piece set for an MSRP of $39.99-$299.99.

The Executive Collection has a lifetime guarantee and will be available July 2015 at www.bialetti.com.

For more information about Bialetti and its products, please visit www.bialetti.com or find us on Facebook at www.facebook.com/bialettiusa.

About Bialetti
Bialetti is an Italian brand of stovetop coffee makers and cookware products that’s bringing a unique combination of current yet accessible Italian design and quality at every price point. Headquarted in Coccaglio, Italy, Bialetti puts a face on the modern Italian’s unique approach to life, with a passion for all things good – style & design, food, friends, family and relaxation. Founded in 1919, Bialetti is most recognized for the “Moka Express” stovetop coffee maker. Today, the company offers an Italian-inspired line of cookware, kitchen tools and gadgets, as well as its wide-range of stovetop coffee makers.

Bradshaw International, based in Rancho Cucamonga, Calif., is a leading marketer of kitchenware products and is the distributor for Bialetti USA.

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